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Joe Keenan
, Senior
and Catalog Success
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3. Expand your reach. Accurate addresses enable you to reach more customers with your offer, McGehee said. This not only helped stimulate Casual Male’s catalog sales, it also had a ripple effect on retail and Web sales. By staying on the top of its customers’ minds, Casual Male achieved strong response from all channels.
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- Companies:
- Experian
- QAS, an Experian Co.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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