Webinar ‘Addresses’ a Problem

In its recent webinar, How Casual Male Keeps Customers Coming Back, international name and address software provider QAS, an Experian company, provided insight on how the multichannel merchant has profited from front-end address verification software and how the collection of incorrect address data can cause significant problems. Geoff McGehee, director of database marketing for the Casual Male Retail Group, reeled off several things his company has learned from acquiring customer addresses accurately and efficiently at the point of sale. Here are some of his observations.