Web Site Relaunch: How Bloomie’s Revamped Site Reaped Rewards

Specifically, Bloomie’s can feature more information about the brands it offers.

* Custom messaging. Rather than have searches that come up empty simply say, “failed search result,” the Bloomie’s site directs customers to similar products if they’re searching for something the company doesn’t stock. “It reduces the number of zero results returned,” Kristofferson said. “And it also can say that the brands or products not in stock are ‘coming soon; check back with us for an expanded assortment.’”