Web Site Relaunch: How Bloomie’s Revamped Site Reaped Rewards

* Brand landing pages. The marketer implemented brand landing pages through its searches by taking shoppers searching the Bloomie’s site for specific brands directly to brand-focused search results pages. “This gives shoppers what they want faster and with greater accuracy,” Kristofferson said. “It offers us an alternative way to feature hot brands or focus on particular brand relationships.”