Web Site Promotions: New Tools For 2006

¥ Move up to Google’s Image Ads program. Google is redefining advertising with its sponsored links program, which enables paying companies to have their Web site URLs and descriptions appear in Google search engine returns -- and on Web sites running Google ads -- as highly prominent Google-sponsored links. The latest addition to this advertising model is images. Currently available on Web sites running Google ads -- but not on the search engine itself -- the new program enables companies to run photos, illustrations, animation or flash images along with their Google ads. The ad-triggering process remains the same: Google will place your illustrated ad automatically on content sites (e.g., magazines, newspapers) that are related to your company’s business.