Web Site Promotions: New Tools For 2006

Major blog host sites (e.g., Blogger) enable you to turn on this option with a few keystrokes and mouse-clicks. Once you activate the option, youll be able to post to your company blog anytime and from anywhere, simply by sending an e-mail.

Online clothes retailer Bluefly promotes with a blog offering readers updates on the latest in fashion. And Gourmet Station, a prepared-foods retailer, uses a blog to offer site visitors a light-hearted look at the world of food.