Creative Cut

Experts advise using categories that make sense to the shopper, not the merchant. I wonder how many FlagClothes.com shoppers would use the categories it selected. A click on “Texas” presents a thumbnail page featuring pillows, bags, caps, T-shirts, ties and more — all on one page. A future version of this site might opt to offer visitors a chance to shop by product type: shirts, ties, pillows, etc. My hunch is many people would shop that way.