Creative Cut

Navigation and Product Drill-Down
Many vendors have discovered there’s more than one way to shop a site. Department stores allow visitors to drill down by product type and also shop by brand. Children’s Web sites often allow you to shop by age range. FlagClothes.com categorizes by the type of flag or patriotic material featured in the products: “Stars and Stripes,” “Old Glory,” “Texas,” etc. No other options exist.