Creative Cut

The center of the site is dominated by a hard-to-read copy block. While useful for search engines, which love appropriate copy, this is just too much copy. People scan Web copy rather than read it. Also, avoid using reverse type and cluttered backgrounds on the Web.

A perfect Web page is a balancing act between images and graphics that help sell products and text that enhances search engine optimization. I’d suggest showing more products on the homepage to create visual clues to confirm what products this company is selling.