Creative Cut

This requires a well-honed site that speaks directly to your market with a clear message that you’re an expert at what you do. The following is a look at ways FlagClothes.com could enhance its Web site to become the true leader in flag-based, patriotic products.

Homepage
At a glace, your homepage must convey exactly what your site’s about. I don’t get that feeling from FlagClothes.com. My assumption is that its main goal is to sell products online — yet tabs to “Press Library,” “The Collection” and a banner to “Free Patriotic E-Cards” dilutes the center “Shop” tab and the subsequent category links below it. While additional content is useful for any Web site, having the “Press Library” in the most prominent tab isn’t necessary. It should be moved elsewhere.