Web Site Creative, Part I: Four Steps for a Successful Web Site Redesign

4. Manage the execution process. Hess noted than Norm Thompson implemented a controlled execution process that rolled out in phases. Because the holidays fell in the middle of the new site rollout, Hess and her team wanted to make sure than no changes were being made while the heaviest traffic was coming to the site. Additionally, she said her team specifically watched the path to the purchase pages, and communicated with internal stakeholders about the progress of each phase of the redesign.