Web Site Creative, Part I: Four Steps for a Successful Web Site Redesign

1. Seek first to understand. Because of the many areas of an e-commerce site that can be affected by a redesign, it’s important to know how your current Web site works in explicit detail, Hess said. Before the company’s recent redesign, Hess consulted internal stakeholders familiar with the inner workings of the site, and considered industry stats, benchmarks, surveys and customer feedback to determine which areas of Norm Thompson’s sites needed the most attention.