Web Site Creative: Catalog Quick Order Design Features to Increase Conversion

1. Added the ability to quick order up to five items at a time.
2. Made it easier to continue shopping on main site after entering catalog quick order items.
3. Added upsells and cross-sells at quick order checkout.

After adding these features, Chivari and his team found that the average order value (AOV) of mixed orders, transactions comprised of catalog quick orders and items found while browsing the site, was 50 percent higher than the AOV of pure catalog quick order transactions. Additionally, the share of mixed orders increase by 25 percent and united per order increased by 26 percent.