Web Marketing: Three Tips Before You Start a Podcast

3. Commit to regular production: In order for your podcast to succeed, it needs time to find an audience that enjoys it, wants more and knows when another podcast is coming. Keep in mind, too, that podcast execution shouldn’t only be consistent, but consistently relevant. In order to avoid rambling, boring podcasts, Oneupweb writes, make sure the person voicing your podcast is skilled in front of a microphone, and has a prepared outline of topics -- if not a complete script.