Web Marketing: Three Tips Before You Start a Podcast

1. Identify your target audience: The first step in determining whether or not to develop a podcast is to determine if your customers will use it. Are your customers Web savvy? Do they use their computers on a regular basis? If not, a podcast may not be appropriate. On the other hand, a podcast could help you attract a new type of customer, Oneupweb writes. These customers know they can see your products on the Web and in a catalog, but they want someone literally to speak to them directly about why your product or brand is relevant to them.