Web Marketing: Summer’s Ending, Time to Plan for the Holiday Season

5. Be flexible with product placement. Continually adjust your merchandising strategies based on what’s selling, what’s not, what’s new, what’s hot (based on customer reviews), etc. Move exciting new arrivals in apparel, toys and electronics to the top. I recommend using auto-ranking so your site adjusts itself based on what’s happening and where you are in the holiday shopping cycle.