Web Marketing: Summer’s Ending, Time to Plan for the Holiday Season

4. Effective use of “searchandising.” When it comes to holiday readiness, site search and merchandising — namely, “searchandising” — play a big role. Even after your site lockdown in late September or early October, there are strategies you can continue to execute well into the holiday shopping season. Be nimble during this critical time. If you don’t pay attention to what your e-commerce sites are telling you and don’t respond to changing shopping patterns, you could suffer devastating consequences.