Web Marketing: Summer’s Ending, Time to Plan for the Holiday Season

2. Create customized landing pages. Are you carrying this year’s “hot” item? If so, prepare customized landing pages to greet the storm of shoppers, making it easy for shoppers to buy from you. Forrester Research tells us that you have eight seconds to engage a shopper before they leave your landing page (and they’re undoubtedly in even more of a rush when they’re holiday shopping).