Web Marketing: Summer’s Ending, Time to Plan for the Holiday Season

1. Figure out what works best for your business. For example, are your shoppers enticed by free shipping offers, or do you need to ship gratis just to be competitive? Do you sell the kinds of items that people tend to give loved ones perennially — namely sweaters, slippers, men’s shirts and ties, etc. — and if so, do you offer incentives for loyal customers and deals for purchases of multiples?