WEB_CS0407_Cat Spotlight, Lillian Vernon Sidebar

3. Recruit talent from other catalogers. Just 15 staffers relocated from the White Plains office to Virginia Beach. So Muoio had to replace nearly twice that number of people in the company’s marketing and merchandising teams. He recruited experienced merchandising, marketing and creative talent from the Ross-Simons, Miles Kimball and Home Marketplace catalogs, among others.