Web Budgeting: What Makes Sense Right Now, Part 3 of 3

In the final installment of this three-part series on how multichannel merchants should adjust their marketing budgets to account for an influx of Web traffic and buyers, this week I continue with my list of online programs that make sense to invest your resources in.

(For part 1, and a recap of how catalog/multichannel merchants can begin the process of planning their Web marketing budgets, click here. And for part 2, and the rest of the list of valuable online programs for catalogers to invest in, click here.)