Web Budgeting: What Makes Sense Right Now, Part 2 of 3

* E-mail marketing has become a major sales and profit driver for merchants. FreshAddress provides a full suite of e-mail list hygiene, e-mail change of address and e-mail append solutions for companies to build and update their e-mail address databases. There are countless e-mail campaign companies, including Yesmail, Bronto, WhatCounts and Campaigner, that provide full-service e-mail marketing campaigns. The sheer number of e-mail campaigns and services shows how large e-mail marketing has become. Who would’ve thought that catalogers would be talking in great detail about triggered abandoned cart e-mail campaigns?