Web Budgeting: What Makes Sense Right Now, Part 2 of 3

The following online programs have proven worthwhile for catalogers to invest resources in:

* Search engine optimization (SEO) solutions have become a big part of most catalogers’ marketing programs because paid and natural search are proving profitable and scalable.

The Rimm-Kaufman Group continues to be a blue-chip market leader with catalogers for SEO. NetElixir’s end-to-end pay-per-click campaign management and optimization services have made it an affordable solution for catalogers who want to “step on the gas.” Bright Cloud Marketing is a spin-off of DMinSite, and its focus is optimizing landing pages and ad copy, as well as working the “long tail.”