Web Budgeting: What Makes Sense Right Now, Part 2 of 3
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Jim Coogan
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As I continue with part two in our three-part series examining how catalogers should adjust their marketing budgets to account for an influx of Web traffic and buyers, this week I provide a list of Web programs that catalogers should consider investing in.
(For part 1, and a recap of how catalog/multichannel merchants can begin the process of planning their Web marketing budgets, click here.)
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