Web Budgeting: What Makes Sense Right Now, Part 2 of 3

As I continue with part two in our three-part series examining how catalogers should adjust their marketing budgets to account for an influx of Web traffic and buyers, this week I provide a list of Web programs that catalogers should consider investing in.

(For part 1, and a recap of how catalog/multichannel merchants can begin the process of planning their Web marketing budgets, click here.)