When You Need More Than Clickstream Data

It’s hard to beat HBX for report detail, sales reports, navigation measurement and campaign analysis. You can use the system to analyze specific product sales against revenue referenced to campaign, search engines, geographic regions and other variables.

HBX’s funnel analysis is capable of pin-pointing customer behavior down to the level of the field in a form where the customer left the site, as well as all other entry and exit points. Context-sensitive analysis lets you view trend information such as visits per page, reporting on referrers for a given page and how their visits changed over time.