When You Need More Than Clickstream Data
Web Analytics tools can help you make sense of your e-commerce data.
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Ernie Schell
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* WebSideStory’s HBX On-Demand Web Analytics is a hosted solution that’s somewhat more complex to set up than Omniture, but it offers a vast array of dashboard gauges measuring keywords, banner ads and other critical functions. Marketers and Web developers can set up their own reports with little difficulty.
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- Companies:
- Coremetrics
Ernie Schell
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