When You Need More Than Clickstream Data
Web Analytics tools can help you make sense of your e-commerce data.
By
Ernie Schell
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Omniture is equally adept at producing conversion funnels that show, step-by-step, how customers or prospects navigate a site from arrival to purchase or cart abandonment. If you can eliminate the hurdles or steps that cause the most abandons, you’ll obviously increase revenues, sometimes dramatically. With Omniture, it’s easy to change the time frames and dimensions you want to analyze.
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