When You Need More Than Clickstream Data

* Omniture SiteCatalyst offers a Campaign Manager that tracks active e-mail and online marketing efforts, showing revenue generated by each. You then can drill down to examine what customers purchased. If the system’s thousands of standard reports don’t do the trick, there’s a Site-Catalyst Report Wizard that easily can create new ones, such as sales generated by paid search placement vs. natural searches. You also can put any report on a convenient dashboard with real-time gauges that give you a comprehensive view of site performance.