When You Need More Than Clickstream Data
Web Analytics tools can help you make sense of your e-commerce data.
- taking a hard look at campaign profitability.
Of course, you don’t have to use all of a system’s features, or even most of them, to get an impressive ROI.
Ernie Schell is author of “The Guide to Catalog Management Software” and president of Marketing Systems Analysis, Southampton, Pa., which helps catalog companies specify and select order processing software. You can reach him at (215) 396-0660.
- Companies:
- Coremetrics
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