When You Need More Than Clickstream Data

Scenario Analysis in NetIQ is a robust tool for funnel analysis. For e-commerce optimization, Product Drilldown aggregates order, sales and revenue figures by product groups, with one-click drill-down for further details. For more, visit: www.webtrends.com.

Conclusion

The more you know about what you’d like a system to do, or at least can prioritize several objectives, the more likely you’ll choose a system that significantly enhances your e-commerce business. Once you’ve implemented it, focus on your original objectives before you take a broader approach — that is, walk before you run.