When You Need More Than Clickstream Data

And if you don’t want to offload to Excel, NetIQ lets you customize standard reports easily.

The Campaign Drilldown module measures campaign performance, including e-mail campaigns, showing the number of unique visitors per period, conversion data and revenues generated. You can distinguish between paid search and organic search, and even can see your search engine ranking and return on investment (ROI) for selected keywords, and compare that to rankings of your competitors.