When You Need More Than Clickstream Data
Web Analytics tools can help you make sense of your e-commerce data.
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Ernie Schell
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* WebTrends NetIQ, which can be hosted or installed in-house, offers many of the same functions as the other packages, although you may find it more difficult to set up. Tracking codes and campaigns must be configured manually, for instance. But you still can schedule data offloads to Excel using SmartReports, which also imports product cost or other data, creates pivot tables, and can update from live data. You also can integrate with third-party applications like e-mail. Standard reports can be clustered and accessed via a table of contents.
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Ernie Schell
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