When You Need More Than Clickstream Data

LIVE is particularly good at letting you use a Wizard to create customer profiles based on multidimensional recency, frequency and monetary value analysis. For example, it lets you tally: all visitors who returned to the site more than x number of times; bought more than a specified value of product types; and came to your site from a Google keyword campaign. As noted above, if you then want to drill down and analyze any one customer’s activity in that group, you can do so. For more, visit: www.coremetrics.com.