When You Need More Than Clickstream Data
Web Analytics tools can help you make sense of your e-commerce data.
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Ernie Schell
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A primary feature of Coremetrics is LIVE, which stands for Lifetime Individual Visitor Experience. This feature stores all clicks and activities for each customer and visitor.
When users log in, they see a user-definable snapshot of how the site is performing (e.g., sales vs. forecasts by product type; month-to-date sales vs. targets). Detailed reports can be aggregated into groups such as top-line metrics, marketing, merchandising and segmentation, each with its own drop-down lists to help you drill into the data.
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Ernie Schell
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