When You Need More Than Clickstream Data

The system even can “auto-sense” campaigns, and it supports a number of customer-cost models, including pay-per-click and cost-per-acquisition. And you can do on-the-fly segmentation, for example, query all customers in Canada who browsed for a certain product type and didn’t find it.

Exporting data from HBX to Excel is a snap. You can run exports on a set schedule and automatically e-mail reports of the results. If needed, there are application programming interfaces to allow third-party service providers to access data for specialized analysis. For business-to-business merchants, HBX integrates with Salesforce.com to follow up on sales leads in a timely fashion. For more, visit: www.websidestory.com.