Web Analytics: Three Success Stories

Another report revealed that the links clicked most often on the site’s home page were the clearance items and the best-sellers list. Combined with a deeper view of which pages customers visited from these first clicks, Great American was able to streamline its site navigation, de la Riva noted.

3. Having been on the Web since 1995, Elderhostel first started tracking its online data using Omniture in 2000, said Peter Spiers, vice president of communications and marketing for the not-for-profit educational travel merchant. Though the company had been able to track individual sessions on its site with Omniture, Spiers said that he switched to Coremetrics last year because its analytics platforms would allow Elderhostel to create profiles for each user, allowing a deeper level of insight.