Web Analytics: Three Success Stories

2. Great American Business Products has used its Web analytics platform, provided by DMinSite, to great effect, said Barbara de la Riva, marketing director for the business forms cataloger. The company began tracking both traffic and sales on the site by the media that originated the contact. These reports prompted Great American to bolster its e-mail campaign, increasing its e-mail file by a factor of 10, de la Riva said.