By
Matt Griffin
and Catalog Success
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These benchmarks, which include traffic by month, user session length, referring URLs, and primary entry and exit pages, have prompted Classic Designs to focus on the Web as a much stronger marketing initiative. In addition to hiring more Internet support staff, Desrochers said the company is developing reports that initially will run every two weeks, allowing the company to compare current results to these established benchmarks and react to any changes immediately.
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