Web Analytics: Three Success Stories

It was the success of an online program, rather than a problem with the Web site, that prompted Desrochers and his team to re-evaluate the online business. Pay-per-click search had been driving significant traffic to the Web site, generating a cost/sales ratio of just 10 percent. Wanting to understand customer behavior on the site, the Classic Designs team has begun sifting through nearly four years of data collected by Web Trends to develop benchmarks for the site.