By
Matt Griffin
and Catalog Success
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1. With the current version of its site active and taking orders since 2002, Classic Designs has been using WebTrends to track online marketing data since that time, said Mark Desrochers, co-owner of the woodworking catalog. But while the software had been collecting customer behavior information, Desrochers had thought of the company primarily as an offline marketer and had done nothing with the data.
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