By
Matt Griffin
and Catalog Success
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With the advent and development of Internet marketing in the last 10 years, catalogers have been inundated with more data than they know what to do with, courtesy of their Web analytics packages. Catalogers shared their frustrations and success stories regarding their online marketing data at the session “Web Analytics: The Secret to Your Success” at last week’s ACCM. Below are their stories.
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Matt Griffin
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