Web 2.0: Make Your Site Like a Main Street Store

* These days, many marketers have caught on to Amazon.com’s technique of showing shoppers, “Other customers who bought this, have also bought these. ...” Conneighton said that marketers can take that practice one step further, pointing to a customer from, say, the Northeast, who’s looking for gardening books. Don’t just list all gardening books; list those relevant to gardeners in the Northeast, as opposed to different climates, such as Florida, he pointed out.