Web 2.0: Make Your Site Like a Main Street Store

* If customers go to a sporting goods site, for example, and browse through bikes, if they return to your homepage, offer a bike promotion rather than some daily sale for, say, running shoes, Conneighton said.

* Also referring to a sporting goods site example, Conneighton noted that marketers should treat the customer who comes from, say, a boating site differently than one who finds the site from a search.