Web 2.0: Make Your Site Like a Main Street Store

“If we can make online shopping as personal and relevant as the best local shops,” he said, “that’s best for the customer and you. Present a more relevant offer and she’s more likely to buy.”

Feeding off a common theme — to pay attention to what shoppers want and present choices most relevant to what they want — Conneighton illustrated several ways in which he recommends marketers can better personalize the online shopping experience.