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Paul Miller
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“If we can make online shopping as personal and relevant as the best local shops,” he said, “that’s best for the customer and you. Present a more relevant offer and she’s more likely to buy.”
Feeding off a common theme — to pay attention to what shoppers want and present choices most relevant to what they want — Conneighton illustrated several ways in which he recommends marketers can better personalize the online shopping experience.
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