Web 2.0: What it Means to You

As you can see, the Web 2.0 moniker covers a lot of territory. More than one critic has said the term has been grossly overused. Podcasts, RSS, PDF downloads, maps, event calendars and even mobile marketing have been described as forms of Web 2.0.

Most important to the savvy cataloger is the decision of which of the many new tools out there make most sense for customers. No Web site is going to employ all the bells and whistles of “Web 2.0.” Pick the one that best enhances the customer experience on your site, and it will lead to increased sales at the end of the day.