Web 2.0: What it Means to You

In short, the customer shopping experience is smoother with these tools; Flash can be used to show rotating products on a home-page (see www.mariefox.com for a good example) or AJAX to put more shopping functions on a single page and streamline the process (www.gap.com is a great example).

▲ Video. The use of broadcast media is another excellent example of the first type of Web 2.0 (technical tools) in action. With the vast increase of people using broadband to get online, Web site designers have added streaming media (both video and audio) to enhance customers’ visits.