Check it Out: Cloudy With a Chance of Coupon
Who hasn’t seen news footage of frenzied consumers lining up in grocery stores to get bread and milk before a big snowstorm arrives?
While I certainly find Helpful Hints to be a novel idea, I have a couple of reservations about its widespread acceptance. First, its appeal may be restricted to a few categories, like hardware and grocery stores. Is the fact that a thunderstorm is headed your way going to make you rush out to buy a new pair of jeans? Not likely. Second, with the prevalence of media today — TV, internet, radio, etc. — are these weather alerts providing consumers with any information they don't already have? Maybe, but I doubt it; it's really about the coupons. And lastly, while weather alerts may work in an area of the country like St. Louis, which experiences four distinct seasons, how effective would they be in San Diego? Phoenix?
Related Content
Comments
