Check it Out: Cloudy With a Chance of Coupon
Who hasn’t seen news footage of frenzied consumers lining up in grocery stores to get bread and milk before a big snowstorm arrives?
And weather isn't the only reason text messages are sent. Of the four to six messages Rick's Ace Hardware sends a month, seasonal campaigns tied into national marketing initiatives or localized events are also part of the mix — e.g., coupons for tailgating items the weekend of a big game, reminders for consumers to change the batteries in their clocks in the spring and fall, and so on.
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