Check it Out: Cloudy With a Chance of Coupon
Who hasn’t seen news footage of frenzied consumers lining up in grocery stores to get bread and milk before a big snowstorm arrives?
A snow forecast triggers an Ace text message that alerts customers to the coming weather and offers a coupon for items such as snow shovels or rock salt, for example, compelling them to come to the store.
"People are going to buy rock salt somewhere," says Nathan Pettyjohn, chairman/CEO of Aisle411. "Take advantage of that weather activity to make sure they're coming to your store and not the competition."
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