Check it Out: Cloudy With a Chance of Coupon
Who hasn’t seen news footage of frenzied consumers lining up in grocery stores to get bread and milk before a big snowstorm arrives?
Here's how it works: Retailers sign up with Aisle411 (12 St. Louis-area Ace Hardware stores have signed on since December) to have triggered text message marketing campaigns tied to weather events sent to consumers who opt in to the service. Along with information on impending weather — good or bad — consumers are presented with coupons and special offers for weather-related items.
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